Instagram 
Facebook 
LinkedIn Acqua Fiuggi: the strength of a millennial history, the vision of a sustainable future, a symbol of both outer and inner beauty.
The history of Acqua Fiuggi
The history of Acqua Fiuggi spans centuries as a symbol of wellness, healing, and Italian culture: from a precious water appreciated for its properties to a thermal destination of excellence, up to becoming a recognized icon over time.
Today, Acqua Fiuggi renews its design while keeping the strength of this heritage intact. The new identity was created to tell, with a contemporary look, what has always made it unique: the absolute purity of the springs, its innate vocation for wellness, and its authentic bond with the territory.
From the Origins to the New Acqua Fiuggi
From the Middle Ages to the Renaissance
The origins of Acqua Fiuggi
The history of Acqua Fiuggi has always been tied to its springs, located in the ancient Anticoli di Campagna. Already between the thirteenth and fourteenth centuries, the water was regularly sent to Rome for Pope Boniface VIII. During the Renaissance, Michelangelo Buonarroti also directly experienced its benefits: tormented by kidney stones, the artist was cured by regularly drinking the waters coming from a "fountain that is forty miles from Rome". A trace of this event remains in one of his famous letters, where he defines the water as being capable of “breaking the stone”.
Between the Nineteenth and Twentieth Centuries
Fiuggi: a destination, a habit
In 1889, the inauguration of the first plant started the bottling of the water and the first appearance of the historic brand on the label. A few years later, in 1905, the founding of the “Società Anonima Fiuggi” marked the true debut of large-scale commercial distribution. It was such a success that, in 1911, the ancient village of Anticoli di Campagna decided to officially change its name to Fiuggi. From that moment, supported by the development of elegant thermal parks, the town established itself as a renowned wellness destination.
The Post-War Period
On the tables of Italy
In the post-WWII period, the modernization of the facilities, the new logistics network, and national advertising campaigns marked a decisive evolution for the brand. From a resource of excellence linked to thermal tourism, it became a daily wellness ritual, finding a place of honor in homes all over the country.
2022
The recognition as a Historic Brand
In 2022, Acqua e Terme di Fiuggi obtained registration in the register of Historic Brands of National Interest by the Ministry of Enterprises and Made in Italy. This prestigious institutional recognition not only rewards the company's longevity, but also consecrates its cultural, productive, and identity value on a global level.
From 2025
The New Acqua Fiuggi
With the opening of the new plant, a profound rebranding, and the launch of a completely renewed design, Acqua Fiuggi inaugurates a true revolution. The range is reinvented with contemporary bottle shapes and welcomes an absolute novelty: the Everyday Line in plastic, a turning point designed to combine style and maximum practicality in everyday life. At the same time, the new Luxury and Premium Lines, characterized by an elegant and sophisticated aesthetic, transcend traditional domestic boundaries to make their debut in high-end dining and prestigious hospitality, also thanks to excellent partnerships.
Thus begins a chapter that looks to the future with innovation and sustainability, continuing to enhance what has always made Acqua Fiuggi unique: the purity of its springs, its vocation for wellness, and its authentic bond with the territory.
