The New Fiuggi | Acqua Fiuggi

Acqua Fiuggi: the strength of a millennial history, the vision of a sustainable future, a symbol of both outer and inner beauty.

The New Fiuggi

The rebranding of Acqua Fiuggi honors the brand’s ancient heritage while propelling it into the future with a refreshed logo, innovative formats, and a contemporary image. This evolution preserves the authenticity of Fiuggi, which has always been a symbol of Italian excellence, uniqueness, and timeless quality.

The History

The first records of Acqua Fiuggi date back nearly a thousand years, when its beneficial virtues were already well known. From popes to Michelangelo, it has been passed down through the centuries as a miraculous water, celebrated for its unique properties. A symbol of well-being in the second half of the 20th century, Acqua Fiuggi has always been an icon of luxury and exclusivity.

“Bisògniamene fare amunizione in casa e non bere né cucinar con altra, e tener altra vita che non soglio”.

Michelangelo Buonarroti 1549

Source of Health

Pope Boniface VIII, a native of the nearby lands, was well aware of its benefits and made it an essential part of his daily life at the papal residence. Even Michelangelo was impressed by its extraordinary effects, describing it in a letter as “the water that breaks the stone” a reference to its ability to combat kidney stones. Acqua Fiuggi has always told a story of purity, beauty, and well-being.

Unique Water

Thanks to its two sources, Fonte Bonifacio VIII and Fonte Anticolana, Acqua Fiuggi is an oligomineral water low in sodium and rich in purifying, anti-inflammatory, and anti-aging properties. When consumed daily, it supports toxin elimination and slows down cellular aging, contributing to overall well-being. Recognized worldwide for its excellence, it is the ideal solution for those seeking wellness and beauty at any time of the day.