Acqua Fiuggi: the strength of a millennial history, the vision of a sustainable future, a symbol of both outer and inner beauty.

The New Acqua Fiuggi

An Italian icon, renewed

The rebranding of Acqua Fiuggi honors the brand’s ancient heritage while propelling it into the future. A refreshed logo, innovative formats, and an elegant design tell the story of an evolution that has preserved Fiuggi’s authenticity. For seven centuries a symbol of Italian excellence, Acqua Fiuggi is a unique oligomineral water, embodying quality, well-being, and timeless purity.

Origins and History

The first records of Acqua Fiuggi date back nearly a thousand years, when its beneficial qualities were already recognized. From popes to Michelangelo, through the centuries this water has been linked to a balanced, restorative lifestyle. A symbol of luxury and uniqueness, it became an icon of Italian well-being worldwide in the nineteenth and twentieth centuries.

In the heart of the Apennines at 750 meters above sea level, in an unspoiled setting where nature and tradition coexist, lie the Bonifacio VIII and Anticolana springs, whose distinctive mineral composition gives life to a pure, light, health-giving water: a gift of nature and an ambassador of Italian authenticity worldwide.

“Bisògniamene fare amunizione in casa e non bere né cucinar con altra, e tener altra vita che non soglio”.

Michelangelo Buonarroti 1549

From Past to Present: The Evolution of an Italian Excellence

Long known as “the water that breaks the stone,” Acqua Fiuggi has long been celebrated for its purifying properties. Pope Boniface VIII, who hailed from the Fiuggi area, considered it essential to his daily routine, and Michelangelo praised its ability to help counter kidney stones. A story of purity, well-being, and beauty that has endured through the centuries and remains an emblem of Italian excellence worldwide.

From ancient thermal tradition to today’s bottle, Acqua Fiuggi keeps evolving while staying true to itself. Centuries of expertise meet advanced technology to ensure unchanged purity and quality, with bottling carried out directly at the source in Fiuggi’s historic plant. A brand renewed without losing its identity, taking Italian well-being and the spirit of Made in Italy around the world.

For generations, it has been the choice of the most renowned hotels, restaurants, and wine bars for its pure taste and historic value. Appreciated throughout Italy and present in international markets — from the United States to the Middle East — Acqua Fiuggi is an authentic expression of Made in Italy, combining care, passion, and quality.

The design

An essential, contemporary design that unites aesthetics and function: clean lines, refined details, and a palette inspired by the water’s clarity and purity convey balance and sophistication. The new bottle, made with sustainable materials and ergonomic shapes, embodies a historic Italian brand that looks to the future and reflects who we are today.

Properties and Benefits

An Italian oligomineral water for natural well-being. Sourced from two springs, Bonifacio VIII and Anticolana, Acqua Fiuggi features a balanced mineral profile that supports the elimination of toxins and helps the body regain natural lightness and balance. Enjoyed daily, it supports the body’s natural well-being.

Historic Italian Trademark

Acqua Fiuggi is registered in the Register of Historic Trademarks of National Interest, a recognition awarded by the Ministry of Enterprises and Made in Italy.
This milestone celebrates the brand’s history and honors more than half a century of activity, confirming the industrial strength and cultural value of a brand that represents Italian excellence worldwide.
Acqua Fiuggi is more than water: it is a symbol of tradition, entrepreneurship, prestige, and Italian identity.

Mission

For more than eight centuries, our daily commitment has been to support everyday well-being. We look to the future by honoring an Italian heritage of excellence and sharing its values around the world. We preserve the springs of a pure, beneficial water, combining tradition and innovation.

Acqua Fiuggi is a way of life: balance, beauty, and self-care. This is the promise we renew each day.