Company

Acqua Fiuggi

A company that combines tradition, innovation, and vision.

Acqua Fiuggi preserves a centuries-old tradition and promotes a unique asset: an oligomineral water that originates in a pristine territory. In the spirit of this continuity, the recent industrial and brand relaunch has renewed facilities, processes, and workspaces, evolving the company toward ever-higher standards of efficiency, safety, and sustainability, without losing the identity and historical qualities of its water.

The new production plant

With the inauguration of the new plant, Acqua Fiuggi opens a new chapter in its industrial history. The renovation project involved the entire corporate ecosystem: from the bottling areas to the offices, through to the workspaces and shared areas.

The result is a modern and efficient production hub designed to meet the needs of a growing company and to reflect a corporate culture oriented toward people, operational quality, and innovation.

"With the new plant, we are writing an important page in our history. Acqua Fiuggi is not just a product of excellence, but a cultural and natural heritage of Made in Italy."

— Leonardo Maria Del Vecchio

Sustainable initiatives

Acqua Fiuggi invests in cutting-edge technologies to improve process sustainability, reducing consumption and emissions. A photovoltaic system is operational at the production site, and responsible manufacturing practices are adopted in line with ESG principles to limit waste and environmental impact along the supply chain.

The glass bottles undergo a double-rinsing system: the first with ozonized water, and the second with mineral water that is recovered, re-ozonized, and reused for the subsequent first rinse. This allows for water savings of approximately 22 million liters per year.

rPET Line

The new plastic line, on the other hand, is made of rPET: recycled PET from post-consumer bottles, decontaminated and suitable for food contact according to the bottle-to-bottle model. Designed to ensure efficiency and production flexibility, it has a capacity of 18,000 bph (bottles per hour).

The new line: design and versatility

Acqua Fiuggi renews its product range with a project involving design, formats, materials, and varieties. A significant evolution that guides the brand toward a more contemporary, flexible offering suitable for different contexts.

The range is divided into three product lines:

Everyday Line: designed for maximum practicality, it uses 30% recycled PET from post-consumer bottles.
Premium Line: also made from 30% recycled rPET, it stands out for its minimalist and elegant design, ideal for business and Ho.Re.Ca. (Hotel, Restaurant, Café) contexts.
Luxury Line: made of glass, it represents the most refined offering in the range, designed for luxury hotels, fine dining, and premier restaurants.

Each line is available in three varieties, still, sparkling and slightly sparkling, offering a complete selection suitable for different consumption occasions.

Valuing human capital

Acqua Fiuggi is the result of the daily commitment of professionals working in every area of the company: from quality laboratories to engineering, from the supply chain to marketing, through to commercial and production departments.

Acqua Fiuggi places people at the center of its growth path, promoting training, workplace safety, organizational well-being, and renewed spaces designed to foster collaboration, efficiency, and creativity.

"This result is, first and foremost, the fruit of the labor of those who live Fiuggi every day with passion and responsibility. Only thanks to them can we turn our vision into reality and take this brand where it deserves to be: in Italy and around the world."

— Leonardo Maria Del Vecchio, Chairman of ATF Spa

Territory and Identity

Acqua Fiuggi is an integral part of the ecosystem of the town of Fiuggi. Its bond with the territory is expressed through the protection of the springs and the enhancement of local culture, through artistic projects and initiatives that tell the story of the profound relationship between water, beauty, and community.

The murals scattered throughout the town make this relationship visible: artworks that celebrate the springs, the history of the area, and the identity of Acqua Fiuggi as a natural and cultural heritage of Made in Italy.