Acqua Fiuggi x Vogue

Fiuggi è l’acqua ufficiale della moda nei giorni della moda: prende forma la partnership con Vogue Italia

Already the Official Water Partner of the Camera Nazionale della Moda Italiana, Acqua Fiuggi has strengthened its connection with the fashion world through a special collaboration with Vogue Italia. The encounter between these two icons of Italian excellence was born from a shared vision of beauty, well-being, and elegance: a connection made even stronger by Fiuggi’s recent rebranding, which brought the historic brand closer to a more contemporary aesthetic in tune with the language of fashion. Vogue chose to accompany Fiuggi in telling this story of transformation during Milan Fashion Week 2025 — the most prestigious stage in fashion — through a series of initiatives designed to present the brand’s new identity to the public.

The unveiling of Fiuggi’s new identity began with a campaign by Vogue Italia, featuring the iconic photography of Elizaveta Porodina. The project then took physical form in the heart of Milan, with a branded newsstand that brought the rebranding beyond institutional settings and into the urban landscape. Among passersby and fashion lovers, thousands of people stopped to discover the new bottle design and to immerse themselves in a story of style, innovation, and authenticity.

To seal the collaboration between Fiuggi and Vogue Italia, the event “Fiuggi Loved by Vogue” was held: an intimate dinner followed by an exclusive party, hosted in the contemporary setting of Hangar Bicocca. The venue was transformed into a sensory celebration of Fiuggi’s rebirth, with large-scale video projections, light displays, and cascading water features. The red carpet welcomed a series of exceptional guests, with a long list of celebrities that brought together some of the most influential figures from the worlds of fashion and entertainment. Naomi Campbell, Vittoria Ceretti, Adriana Lima, Amelia Gray, Romeo Beckham, Taylor Hill, Candice Swanepoel e Fedez were just a few of the many attendees.

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