Acqua Fiuggi is partner of the National Chamber of Italian Fashion

Acqua Fiuggi, a symbol of well-being and Made in Italy excellence, has signed a two-year agreement to become the official water partner of the National Chamber of Italian Fashion.

Acqua Fiuggi and the National Chamber of Italian Fashion: a story of style and well-being

As the Official Water Partner of the National Chamber of Italian Fashion, Acqua Fiuggi renews its presence at the Milan Fashion Weeks, turning each edition into a unique opportunity to showcase its identity. The world of fashion, which has always been a place of contamination between creativity, art and innovation, proves to be the ideal stage to express the brand’s defining values: authenticity, purity, well-being, and Italian style.

During the days of the Fashion Week, Acqua Fiuggi is present in the hospitality areas, backstage, and institutional spaces, offering wellness breaks to professionals, talents, and international guests. A discreet yet essential presence, interpreting style as an evolved form of taking care of oneself.

With an eye to the future and deep roots in its history, Acqua Fiuggi continues to evolve with a focus on sustainability, carrying forward the timeless elegance of a water that is a symbol of Made in Italy. Because for Fiuggi, style always begins with well-being.

Changemakers in Luxury FashionAmong the events supported by Acqua Fiuggi was the third edition of “Changemakers in Luxury Fashion,” organized by the National Chamber of Italian Fashion in collaboration with Zalando.

The event, dedicated to dialogue and inspiration among leading innovators in the Italian and international fashion scene, was held in Milan at the Società del Giardino. The meeting was opened by the institutional greetings from CNMI President Carlo Capasa and the Co-CEO of Zalando David Schneider. Moderating the discussion was Kati Chitrakorn, Style Editor EMEA for CNN.

Acqua Fiuggi supported the evening as Water Partner, helping to make the experience even more attentive to the guests’ well-being.

CNMI Sustainable Fashion Awards 2025

Among the events sponsored by Acqua Fiuggi during Milan Fashion Week in September 2025, a special highlight was the CNMI Sustainable Fashion Awards ceremony, organized by CNMI in collaboration with the UN Alliance for Sustainable Fashion and held at Teatro alla Scala. The event, which welcomed guests including Anna Wintour, celebrated individuals and organizations leading meaningful projects in the fields of responsible innovation, craftsmanship, and sustainability.

Carlo Capasa, President of the National Chamber of Italian Fashion, stated: “The stories we tell through these awards are meant to inspire. They are not an endpoint but the beginning of a journey with renewed awareness.” Acqua Fiuggi is proud to stand alongside an event that reflects these shared values.

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