Acqua Fiuggi at Milan Design Week 2025: between urban art and design

Every year, Milan Design Week transforms the city into a global stage, attracting designers, architects, and enthusiasts from around the world.
Acqua Fiuggi joined this major event with a series of collaborations and projects that decorated and enlivened several areas across Milan.

Acqua Fiuggi x Archiproducts

Acqua Fiuggi served as the official Water Partner for the event hosted by Archiproducts at their showroom on Via Tortona 31. Here, Studiopepe unveiled “Aria – A Medium for Connection,” a new interior design concept that turned the space into an immersive experience through iridescent surfaces, pastel tones, and dynamic light effects.

Within this setting, Acqua Fiuggi curated a refined Water Bar featuring its Custom Special Edition bottles, becoming an integral part of the experience. All visitors to the showroom received 0.33L Premium bottles along with specially crafted chocolates by Nordic Chocolatier, combining Fiuggi water with an unexpected harmony of taste and design.

Acqua Fiuggi x Altreforme

At the Manzoni Hub on Via Manzoni 43, Acqua Fiuggi partnered with altreforme as Water Partner. On this occasion, altreforme exclusively presented “Pollock,” a new bar cabinet designed by Francesca Aletti for Alfa Project Studio.

Fiuggi’s Premium bottles, showcased inside the designer fridge, completed the installation, highlighting a shared dedication to detail and aesthetic research between the two brands.

Acqua Fiuggi x Outdoora

On Corso Garibaldi 41, Acqua Fiuggi collaborated with Outdoora to create two impactful mural artworks by internationally renowned artist Peeta (Manuel Di Rita), known for his trompe-l’œil style and exploration of sculptural lettering and anamorphism.

Located at Corso Garibaldi 41 and Largo La Foppa, the murals transformed urban spaces into contemporary art pieces, capturing the attention of thousands of passersby.

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World Water Day x Armani e Acqua Foundation

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